Search Engine Optimization

Posted on 14 October 2010

I recently signed up with a company to test out their Search engine optimization services. I was ultimately disappointed with them but learned a few things about my website that I will be bringing forward into my future jobs.

I learned how to write a “SEO friendly” title, keywords and description, and how to check my website grade. Sadly I found an incredible free website that gave incredibly valuable info, but did not bookmark it and can’t find it again. My current favorite grader is www.websitegrader.com. They also grade your blog and twitter pages. Facebook should be coming soon.

Bottom line that I learned, it can be done yourself, but takes work, and methodical testing. If you hate that, seek help. And keywords are really tricky. I left the other company since I hoped they would write my keywords, but they didn’t. They told tell me to keep them to a set length, same for descripion and title, and make sure my title and description I used were used verbatim in my HTML page. That is apparently the key. Also don’t plan on optimizing your page for all your keywords, have a keyword focus for each page. I am still working on everything, but by making a few changes my website jumped 30 points. I hope to make it jump 20 more to have a really fantastic score.
Websitegrader.com also had a great section where it went into h tags, don’t have multiple H1 tags, images-must have alt tag info, and links- basically a deal breaker if you don’t have good inbound
Links. Also having a blog really helps your site since you will have free content regularly and you can target those posts to certain keywords.

Happy Optimizing!!

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2 responses to Search Engine Optimization

  • CNA Training says:

    What a great resource!

  • This site appears to get a good ammount of visitors. How do you advertise it? It gives a nice unique twist on things. I guess having something useful or substantial to post about is the most important factor.

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